Aira reviews

2.9

46% would recommend to a friend

(56 total reviews)
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Martin Lewerth

93% approve of CEO

41% positive business outlook

Aira has an employee rating of 2.9 out of 5 stars, based on 56 company reviews on Glassdoor which indicates that most employees have an average working experience there. The Aira employee rating is 21% below average for employers within the Energie, Bergbau, Versorgungswirtschaft industry (3.7 stars).

Reviews by job title

56 reviews
1.0
Apr 28, 2026
Recommend
CEO approval
Business Outlook

Pros

The product is pretty good and the industry and mission and really strong.

Cons

I can’t stress these cons enough for anyone interviewing. I would recommend treating the pitch you get from recruiters with extreme caution. I think there are many problems but to summarise my experience: terrible culture and treatment of employees, chaotic leadership and operations. On good days it feels like a quirky episode of Severence; on bad days it feels like psychological manipulation. In my experience, they don’t invest in their employees. I asked for training multiple times, to the multiple managers I’ve had. If your experience is anything like mine, you will be given either a flat “no” or a price list for courses at their academy which they run as another revenue stream. In a sales roll, most of the training will be in the Aira Sales Method which is viewed with an almost religious zeal. You’ll lament the “Expert” title as there will be almost no practical training. I have been encouraged to use sales tactics that are aggressive and unethical. The business is led from Sweden and there is no time given to UK employees or opinions. In one meeting, reasonable operational feedback was raised and a board member replied “if you don’t like it, you should leave”.

1.0
Apr 22, 2026
Recommend
CEO approval
Business Outlook

Pros

Hybrid working structure and the regional team before redundancies were made.

Cons

The business is severely undermined by poor management and questionable leadership decisions, with individuals being promoted into roles they are clearly not equipped to handle. There is a significant lack of communication between the north and south operations, creating confusion and inefficiency across the company. I was left with minimal support while expected to manage an entire region, taking on responsibilities equivalent to a senior leadership role without any recognition or appropriate remuneration. The culture appears to favour an “inner circle,” with progression often influenced by personal relationships rather than merit, which is both demoralising and unprofessional. Combined with substantial company debt and redundancy decisions that seemed to target the wrong individuals, my experience was ultimately a frustrating misuse of time and effort.

1.0
Mar 8, 2026

Stay well clear

Recommend
CEO approval
Business Outlook

Pros

Absolutely none. Unless you live in close proximity to Manchester & are on the inner circle of the senior Manchester based management.

Cons

Working there feels like being dropped into a viper pit where every step has to be calculated and every word second-guessed. Backstabbing isn’t an exception, it’s the default survival strategy and moral shortcuts are so routine they barely register anymore. Leadership lurches from one half-baked idea to the next, while the people making the loudest decisions seem to understand the least, creating a constant fog of confusion and rework. When things inevitably go wrong, accountability never travels upward; instead, blame ricochets through the staff, landing on whoever is closest and least protected. There’s no clear direction, no shared purpose, just a tense, exhausting, chaotic atmosphere where knowledge is scarce, trust is nonexistent, and everyone is too busy watching their back to do good work.

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Aira Response
2mo
Thank you for sharing your experience at Aira. We're always looking to improve and take this feedback seriously. If you're open to discussing your review further, please consider reaching out to us at people.admin.uk@airahome.com.
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Glassdoor has 65 Aira reviews submitted anonymously by Aira employees. Read employee reviews and ratings on Glassdoor to decide if Aira is right for you.