a strong product line up, yet a flawed sales and GTM strategy
Pros
the product portfolio is very strong, and has limited competition, especially in IoT and AR. Also, there are a few very knowledgable colleagues in Presales and BDM functions, who are fun to work with. The HR team is doing an exceptional job in providing above average services and have favorable policies in place, e.g. for extended parental leave.
Cons
unfortunately, the sales and GTM strategy is heavily flawed. Strategy changes every few months, shifting around people all too often, leaving the team unable to address new market opportunities and missing out on giant opportunities even within their largest existing customers. Sales Management, up to and including the CEO, struggle to understand ANY business model outside of their traditional CAD business, unable to define a good strategy to gain market traction, especially with IoT and AR, but also limiting their potential with PLM and ALM. The Channel model is one good example of this failed strategy: reselling partners do not provide value to the sales teams, typically not generating relevant amounts of new business, but only cutting down on profit margins, Global System Integrators are not appropriately addressing the market potential and Technology Alliances do not sell PTC products (as these partners are often hoping for the other party to do the sales job on their behalf).
