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Colgate-Palmolive is honored to announce that our flagship Oral Health program, Colgate Bright Smiles, Bright Futures® (BSBF), has been recognized at the Indian CSR awards as the ‘Most Impactful Public Health Programme of the Year – 2025’. We firmly believe that every child should have the opportunity to grow up with a healthy smile, and the confidence it brings. Since its launch in 1990, BSBF has been dedicated to instilling strong Oral Care habits early in life. Globally, the program has reached over 2 Billion children and families, including 195 Million children across India. Each year, we partner with NGOs, dental professionals, and dedicated on-ground teams to engage with over 10 million children in schools across India. Our mission is to educate them on Oral Health, strengthen prevention efforts, expand access to care, and ensure comprehensive inclusion. This commitment includes specially designed educational materials for children who are deaf and blind. We remain steadfast in our commitment to advancing Oral Health equity at scale. Collaborating closely with our partners, we will continue to expand our reach, drive positive behavior change, and strengthen preventive Oral Healthcare throughout India.
Colgate-Palmolive has brought a smile to our corporate brand and introduced a new tagline to reflect our purpose as a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. The new corporate logo, now a more vibrant shade of blue, turns up the white space bridging the letters “C” and “P” to create a smile to represent our purpose. Our purpose is also echoed in our tagline, “Make More Smiles,” which is a call to action for Colgate-Palmolive People to advance our purpose and remember the positive impact we make through the brands we build, the innovative solutions we create and the communities we serve. “For Colgate-Palmolive People, our purpose to reimagine a healthier future for all is our North Star, and our new logo and tagline is an expression of that commitment," said Noel Wallace, Chairman, President & Chief Executive Officer. "As a 219-year-old Company, we continuously evolve and grow, while staying true to who we are. Our new corporate identity strengthens the connection between our brand, our purpose and our people.” “Leading companies communicate with clarity, consistency and confidence. Not just in what they say, but in how they show up,” said Dana Bolden, Chief Communications Officer. “We believe this new brand identity works well in digital formats and will become a recognizable symbol of our purpose to Colgate-Palmolive People and other stakeholders we care about.”
