3.0
Jul 8, 2008
Recommend
CEO approval
Business Outlook
Pros
Big company, good brands, opportunity to get good experience. Structured environment, good training ground.
Cons
Caustic culture at times, not very people-oriented. Ulitmately, you are evaluated based on whether or not you can meet/beat your numbers, which in theory is a good rule, but marketing managers are not in control of establishing what those numbers should be, even after months of doing analysis. Senior management will just tell you what they want the numbers to be. So being a marketing manager gives you all the responsibility but none of the control. That is not a very empowering or motivating position to be in.
