IBM reviews

3.9

78% would recommend to a friend

(107,178 total reviews)
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Arvind Krishna

76% approve of CEO

68% positive business outlook

IBM has an employee rating of 3.9 out of 5 stars, based on 107,178 company reviews on Glassdoor which indicates that most employees have a good working experience there. The IBM employee rating is in line with the average (within 1 standard deviation) for employers within the Informationstechnologie industry (3.9 stars).

Reviews by job title

107K reviews
5.0
May 14, 2026
Recommend
CEO approval
Business Outlook

Pros

Highly measurable user behavior and campaign performance Fast iteration through A/B testing and optimization Strong personalization and audience targeting capabilities Ability to scale content and journeys globally Cross-channel integration between web, paid, CRM, and product experiences

Cons

Constant platform and algorithm changes impacting traffic Complex stakeholder alignment across digital, product, SEO, and design teams Heavy dependence on accurate tracking and data quality Content production bottlenecks slowing execution Difficulty balancing user experience, SEO, and conversion goals simultaneously

Viewing 325 - 327 of 107,178 Reviews

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