No company is perfect, and while it’s good to strive for excellence, there are still areas that could be strengthened. From what I’ve seen, within the BDR team, coaching can sometimes feel reactive rather than proactive. If someone is underperforming, support tends to become more visible when they are close to or placed on a Performance Improvement Plan. I believe it would be even more effective to focus earlier on those who are inconsistent or struggling, rather than primarily supporting those who are already performing well. Earlier intervention could make a big difference in long-term development and overall team success.