Leading & fast growing tech startup with great opportunities for your career! - Global Brand Manager TikTok Employee Review

5.0
Jan 3, 2019
Recommend
CEO approval
Business Outlook

Pros

pros: - fast-paced- leader in the startup industry who dares to threaten the big players - growing and with this your personal opportunities grow - international travel and great partnership opportunities (very global) - fast implementation and flat hierarchies - clever and hard-working team members

Cons

cons: - you need to work hard in return - due to time difference (global teams) meetings and communication takes also place outside the regular working hours.

avatar
TikTok Response
7y
Thank you for your feedback! Because we're a global company, TikTok offers opportunities to work worldwide.

Explore other reviews about TikTok

1.0
May 21, 2026
Recommend
CEO approval
Business Outlook

Pros

There are some truly fantastic and talented people in the company who make daily collaboration a great experience. Additionally, the insurance and overall health benefits package is quite strong and comprehensive.

Cons

The work culture is heavily driven by top-down directives from HQ, leaving little room for open discussion, transparency, or questioning management decisions. The bi-yearly rating cycle feels highly punitive and is frequently used to target individuals rather than foster growth, leading to an environment where anyone can be abruptly let go. Work-life balance is virtually non-existent due to tedious, high-volume workloads and constant alignment with overseas timelines. Furthermore, leadership instability is a constant concern; local management changes rapidly, frequently replaced by leaders from the parent company, creating an unpredictable and highly volatile work environment.

1
See reviews by: Helpful|Rating|Date|All