Big name on CV, but high turnover and poor management - Content Designer TikTok Employee Review

2.0
May 21, 2026
Recommend
CEO approval
Business Outlook

Pros

If you're in your early career, a big name on your CV may pave the way for future opportunities, and if you're interested in social media, entertainment, and livestreaming content, the job itself could occasionally be fun. That being said, I wouldn't recommend any of my friends working there based on my personal experience.

Cons

It's not a great place for people who have years of experience from other decent companies. The turnover rate is high and the intensity of work is unreasonable as well. Management don't really care about personality or your wellbeing, but how much work you could deliver and how well you serve internal/external clients. I felt disappointed as I thought TikTok was better than this considering how successful it has become globally. But, to become a truly global company, it certainly has a long way to go.

Explore other reviews about TikTok

1.0
May 21, 2026
Recommend
CEO approval
Business Outlook

Pros

There are some truly fantastic and talented people in the company who make daily collaboration a great experience. Additionally, the insurance and overall health benefits package is quite strong and comprehensive.

Cons

The work culture is heavily driven by top-down directives from HQ, leaving little room for open discussion, transparency, or questioning management decisions. The bi-yearly rating cycle feels highly punitive and is frequently used to target individuals rather than foster growth, leading to an environment where anyone can be abruptly let go. Work-life balance is virtually non-existent due to tedious, high-volume workloads and constant alignment with overseas timelines. Furthermore, leadership instability is a constant concern; local management changes rapidly, frequently replaced by leaders from the parent company, creating an unpredictable and highly volatile work environment.

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