If you want your function to be valued, do NOT work at Qualtrics - Senior Product Marketing Manager Qualtrics Employee Review

1.0
Oct 12, 2023
Recommend
CEO approval
Business Outlook

Pros

Until they were bought by a private equity company in the summer and recently laid off 15% of the workforce and told another 10% that they would be replaced by low cost workers in Mexico City in March, I can say without a doubt that Qualtrics was a company with incredibly talented, kind, and amazing people. I met and worked with some of the most wonderful people at Qualtrics.

Cons

Leadership: Where to start. First, the leadership is an absolute abomination. Other than a couple with Microsoft experience, the rest are inexperienced outside of Qualtrics. They do NOT value diverse perspectives, and if you push back you are silenced. Diversity: All of the President level and all of their direct reports are men. The majority are white, Mormon men. Women have no seat at any table. And it's worse for people of color. Valuing the function of PMM: From the top leader on down, there is no understanding or value of the function of PMM. They think PMM makes slides and have reorged in a way that anybody with a heartbeat is put into PMM. Some of the people are brilliant in their own area whether that's Solution Strategy or Industry, but simply assigning someone "you're now a PMM" when they have no certifications from Pragmatic Marketing and no experience truly doing inbound and outbound PMM is just absurdity. It's truly heart-broken to see the trajectory this company has made. The laid off people are the lucky ones.

Explore other reviews about Qualtrics

5.0
Apr 2, 2026
Recommend
CEO approval
Business Outlook

Pros

Good people, great benefits, good work life balance

Cons

Pay, complex and stagnant product

1.0
Jun 18, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Free lunch and that’s everything

Cons

* No company vision * Pay is mediocre * Lack of growth opportunities * HR is TRASH! You will not be heard nonetheless * Sales driven, which is fine, but that changes every decision the company makes * Lack of product direction mainly because management sucks!! They cannot even prepare a decent product strategy document for a given FY. They ask the L4-L7 levels to come with product goals that they think are important! As long as you produce a BS concept on AI for your product, you are a star, you don’t have to even deliver it! Success metrics are only for the papers, they don’t care if they’re generating any revenue from it!

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