Daikin reviews

From marketing to R&D, the company need to invest much more to compete with others. If look at the AAF history prior to 90s, you know why the company is successful then. We are the leader for innovation, massive marketing department, best industry knowledge of know how. These days, it is all eliminating products can't sale without adding new product into product line fast enough. The brand name is still strong, however we need strong leadership. Some of the senior management team is not knowledge enough to lead the company, divisions, or groups. HR department need to spend a little more to find the best people in the industry or train its own young team member.

Poor leadership at the regional levels. The corporate HR manager has too much decision making power with very little knowledge of the industry. Company is too slow to acknowlege warranty problems with equipment already in the field.