Apple reviews

4.1

79% would recommend to a friend

(42,991 total reviews)
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Tim Cook

86% approve of CEO

72% positive business outlook

Apple has an employee rating of 4.1 out of 5 stars, based on 42,991 company reviews on Glassdoor which indicates that most employees have an excellent working experience there. The Apple employee rating is in line with the average (within 1 standard deviation) for employers within the Informationstechnologie industry (3.9 stars).

Reviews by job title

43K reviews
5.0
Apr 20, 2008
Recommend
CEO approval
Business Outlook

Pros

The soul of Apple, and it's strong point, is the people. Everyone you work with is proud and excited to be there. Everyone believes in the product(s) and are extremely knowledgeable about everything Apple. This was the first place I worked where everyone got along, where I made close friends with, and felt proud to be a part of. Working at the Apple Store isn't because you want to make money; it's because you want to spread the word about the product because its changed your life and you want to help others do the same. I love it when a first time Mac user comes in and realizes that there is something other than the mainstream PC that will not only work for them, but that they'll have fun with. I can't count the times when a customer makes the switch from PC to Mac (or even Zune to iPod) and they come back just to say "hi" or to tell us how great it's working for them. Apple employees are not regular retail workers. We are the rock stars of the retail world. When a customer comes in and asks where something is, we don't just point a finger in the opposite direction. We personally help out customers according to their needs and find them the best solution. It's a common thing to be on a first name basis with regular customers. I love welcoming people back to the store. They're surprised you remembered them from the one time you helped them out, and that you even remember their name and situation. Working with people at the Apple Store is on a personal level, and that is what makes our customer service excellent.

Cons

The only time I felt there was a downside to working at Apple was when it came for a promotion. Granted, working at Apple means growth and moving up. However, I felt that there were several times that there was favoritism going on, as far as promotions. There have been a couple of instances were those being promoted were very close with management, and many felt that the promotion was more deserved to another employee who worked longer or harder. Another similar situation that has happened before would be when an employee is promised a certain promotion or is "next in line" for an opening position, and then it is given to someone else.

2.0
Apr 20, 2008
Recommend
CEO approval
Business Outlook

Pros

The benefits for fulltime employees were great. Stock options and retirement were also a huge plus for working at Apple.

Cons

Too much confidentiality. You couldn't even fart without getting reprimanded in some way. It felt like working for Big Brother at some points because of everything going on.

3.0
Apr 20, 2008
Recommend
CEO approval
Business Outlook

Pros

In some ways, it can be the most gratifying job you'll ever have. Being able to help 25 or more fascinating people per day, every day, is enormously rewarding. The clientele is dazzling, from humble college students and retirees, through to rock stars and the like, to Nobel Peace Prize winners, people who climbed Mt Everest, pioneers of the computer industry itself, and back down to that old friend from high school that you haven't heard from in a decade. Plus, you get hands on experience with all the new gadgets as they come out, the employee discount is great, and occasionally there's even freebies such as an iPhone for all full time employees as of when they were released. Apple Retail is doing some brilliant things, and some day every smart store is going to be doing things the way Apple is, so it's fascinating to be able to be a part of it now.

Cons

For all the positives, it can be an incredibly frustrating place to work, too. Most obviously, but least importantly, some of the customer interactions can be intimidating, and scares off some people from the job. Actually, this didn't bother me so much -- when a customer is agitated, it's rarely *you* they have a problem with, so much as their frustration with the company as a whole and the product specifically. Focusing on the specific problems & needs usually quickly gets you past such customer frustrations, allowing you to come to a resolution to the problem that brought them in to begin with. That's fine, and you either get used to it immediately, or customer service isn't your best line of work. The bigger frustrations all had to do with the company itself. Lots of specialists try to get promoted to Mac Genius (or Creative), but there really isn't any credible way for most Geniuses to move up with a technical role within the company, other than to try for a rare job at corporate offices in California or Texas. The company's secrecy is pervasive, and all information comes down from On High -- you often have a dim idea of where your own store is headed, nevermind the company as a whole. There's little opportunity for good ideas to trickle up from the ranks, or for peers to collaborate with each other across the chain -- rather, marching orders come down from the top and everyone expected to get on board. For a technology company, they're startlingly reluctant to "eat their own dogfood" -- you often end up being officially instructed to do things in a "sneaker net" kind of low-tech, labor-intensive way when some of the company's own products could have potentially been making aspects of the job much easier.

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