Technology Strategy Interview Questions

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Select a hotel that you think would be a good candidate for innovation work. It can be any hotel you choose – from a large hotel group to a small, boutique hotel. [Selected hotel] has asked Lippincott to help design a new customer experience. The client trusts Lippincott’s expertise and is extremely open to reinventing themselves, even if it means targeting an entirely new audience. 5 sections of analysis: context setting, assessment of current practices, creative opportunity space, near-in customer experience idea, far-out customer experience idea Context setting: What is driving the need for change? (e.g., a consumer trend, new competitor(s), macro economic factor – anything!) Assessment of current practices: Why is this particular hotel in need of innovation? (e.g., their target is aging out, bad reputation or customer experience, playing in new market, new strategic vision, etc.) Creative opportunity space: What creative, strategic opportunity space do you recommend this hotel pursue (e.g., a hotel that specifically caters to millennials, a focus on technology-only interactions) For your opportunity space, please provide: • A creative title and brief description • Strategic rationale (what leads you to believe this will be successful?) • Target audience • Size of market – factors required to size this market A realistic experience that can help bring the opportunity space to life (something that we could go create tomorrow) For your experience idea, please provide: • A creative title and brief description • Illustrative examples of how this would come to life in the customer experience A far-out experience that can help bring the opportunity space to life in 10-15 years (think without limitations!) For your experience idea, please provide: • A creative title and brief description • Illustrative examples of how this would come to life in the customer experience
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Associate, Brand Strategy

Interviewed at Lippincott

3.8
Oct 25, 2018

Select a hotel that you think would be a good candidate for innovation work. It can be any hotel you choose – from a large hotel group to a small, boutique hotel. [Selected hotel] has asked Lippincott to help design a new customer experience. The client trusts Lippincott’s expertise and is extremely open to reinventing themselves, even if it means targeting an entirely new audience. 5 sections of analysis: context setting, assessment of current practices, creative opportunity space, near-in customer experience idea, far-out customer experience idea Context setting: What is driving the need for change? (e.g., a consumer trend, new competitor(s), macro economic factor – anything!) Assessment of current practices: Why is this particular hotel in need of innovation? (e.g., their target is aging out, bad reputation or customer experience, playing in new market, new strategic vision, etc.) Creative opportunity space: What creative, strategic opportunity space do you recommend this hotel pursue (e.g., a hotel that specifically caters to millennials, a focus on technology-only interactions) For your opportunity space, please provide: • A creative title and brief description • Strategic rationale (what leads you to believe this will be successful?) • Target audience • Size of market – factors required to size this market A realistic experience that can help bring the opportunity space to life (something that we could go create tomorrow) For your experience idea, please provide: • A creative title and brief description • Illustrative examples of how this would come to life in the customer experience A far-out experience that can help bring the opportunity space to life in 10-15 years (think without limitations!) For your experience idea, please provide: • A creative title and brief description • Illustrative examples of how this would come to life in the customer experience

(Group Exercise, Super Day) Hypothetical NASA Exercise about rating objects for survival on the moon (can be Googled and found online). You work in small groups of 4-5 and discuss how you would rank the objects, come to a group decision on the rankings (all with a current Associate in the room), and then present your reasoning back to the larger group.
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Brand Strategy Consultant

Interviewed at Lippincott

3.8
Mar 4, 2021

(Group Exercise, Super Day) Hypothetical NASA Exercise about rating objects for survival on the moon (can be Googled and found online). You work in small groups of 4-5 and discuss how you would rank the objects, come to a group decision on the rankings (all with a current Associate in the room), and then present your reasoning back to the larger group.

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