CASE: Cross-selling Credit Insurance to Cardholders direct mail: .50, 1% response rate, avg balance $1000, 5% claim insurance, etc. Profitable? How make more profitable? What if response rate doubled but claims doubled? Make chart of profit curve, what does it mean if..., etc.
CASE: Recovering Written-off Past Due Balances 6 months past due, avg $2000 balance, 15% pay in full, profitable? If introduce settlement option for 60% of balance, 10% pay settlement but 5% of them dont pay in full, better choice? With new model, now 9% pay in full, but with settlement option now 10% take settlement but a third of original payers dont pay in full, better? etc. (poorly worded and confusing case. unhelpful vague interviewer, arggg, cost me the job).
Phone case interview: The company has an online document centre which keeps track of all of the info about its customers. We offered our customers a free option to enroll in e statements and stop receiving paper statements. The enrollment numbers are below our expectations. We want to launch a marketing campaign. What are some of the factors that you would consider to design such a campaign? List them and briefly explain. Now, I have some data for you. The marketing dept has determined that it would send across 150,000 emails to customers based on two different strategies. Each email costs 25 cents and the lifetime savings for each customer enrolled will be $20. For the first strategy, the customer receives a one time statement credit of $15 and under the second strategy, the customer receives a credit of $5. Which strategy would you prefer and why? When asked about response rates, the interviewer gave response rates of 15% and 10% for the two strategies.
Please answer this math question?
What can u offer to us
About my last experience
Tell me about a time you had to accomplish something and were limited by technology?
Where do you see yourself 3-5 years from now.
Please describe an instance you went above and beyond for a customer?
Please explain what you're currently doing at (insert employer)
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