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The test was essentially a research summary, and the request was to read the summary and sketch some rough wireframes based on the the research OR point out what the appropriate next step should be. They asked me to spend no more than 90 mins on the test
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Senior UX Designer

Interviewed at TIAA

3.7★
Aug 30, 2023

The test was essentially a research summary, and the request was to read the summary and sketch some rough wireframes based on the the research OR point out what the appropriate next step should be. They asked me to spend no more than 90 mins on the test

Case study panel - Imagine you're the new PM for Personalization and UX at Hearst Magazines. You've been tasked with significantly improving reader engagement and content discovery on the homepage of one of our major digital brands. Topics to address: - process - user segmentation - personalization data & levers - addressing challenges - tech & data considerations - success measurement
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Senior Product Manager, Personalization UX

Interviewed at Hearst

3.6★
Jul 9, 2025

Case study panel - Imagine you're the new PM for Personalization and UX at Hearst Magazines. You've been tasked with significantly improving reader engagement and content discovery on the homepage of one of our major digital brands. Topics to address: - process - user segmentation - personalization data & levers - addressing challenges - tech & data considerations - success measurement

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