1. Describe the overall re-engagement strategy you would pursue to increase the percentage of users who move forward in the process after receiving prequalified rates (i.e. increase the percentage of people who select a lender). You can present this in whatever format you think is most appropriate. You should consider any potential user segmentation, the objective of your re-engagement, the types of content and messaging focus, the channels you would prioritize (email and any others you would consider), messaging cadence and anything else you consider important.
