Demand Manager Interview Questions

2,694 demand manager interview questions shared by candidates

First round was with HR, it was straight forward basics questions about background and skills, and a bit about their culture, business trends and some of their recent developments. Second round included meeting with couple of members from the hiring team. Questions were like give an example of growth marketing initiative from past, tools being used, impacts being made etc. Interaction with the senior member of the team was too rushed, direct and unnecessarily to put the candidate on the spot. Questions asked were about technical integration and deployment of certain specific marketing tools which didn't seem relevant to the role. The interview was not planned property, interviewer seemed too overwhelmed with too many interviews.
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Demand Generation

Interviewed at Coinsquare

2.8
Apr 2, 2019

First round was with HR, it was straight forward basics questions about background and skills, and a bit about their culture, business trends and some of their recent developments. Second round included meeting with couple of members from the hiring team. Questions were like give an example of growth marketing initiative from past, tools being used, impacts being made etc. Interaction with the senior member of the team was too rushed, direct and unnecessarily to put the candidate on the spot. Questions asked were about technical integration and deployment of certain specific marketing tools which didn't seem relevant to the role. The interview was not planned property, interviewer seemed too overwhelmed with too many interviews.

After 8 interviews I was given a Case Study to complete - did not continue as there were more steps after this: Your goal is to create $3,000,000 in pipeline in 6 months. You can leverage advertising, events/partnerships and our existing database of leads and drive them to various activities. Assume that there are 5,000 leads in the database from all stages of the funnel pre opportunity (Lead → MQL → SAL → SQL) Assume a $60,000 ACV, a 5% conversion from lead to meeting, a 33% conversion from meeting to SQL, and a 70% conversion rate from SQL to opportunity. Produce a high-level campaign strategy to hit this goal. Assume budget is not a constraint, but you will want to show strong ROI on any investment. Be detailed about what you need in order to hit the goal, what tactics & channels you would employ, how you would build and segment your lists, and how you would measure attribution. The most important thing is that you show your thinking and your strategy. Feel free to use a separate document or a slide deck if you need to.
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Demand Generation Manager

Interviewed at Thankful AI

4.3
Dec 7, 2021

After 8 interviews I was given a Case Study to complete - did not continue as there were more steps after this: Your goal is to create $3,000,000 in pipeline in 6 months. You can leverage advertising, events/partnerships and our existing database of leads and drive them to various activities. Assume that there are 5,000 leads in the database from all stages of the funnel pre opportunity (Lead → MQL → SAL → SQL) Assume a $60,000 ACV, a 5% conversion from lead to meeting, a 33% conversion from meeting to SQL, and a 70% conversion rate from SQL to opportunity. Produce a high-level campaign strategy to hit this goal. Assume budget is not a constraint, but you will want to show strong ROI on any investment. Be detailed about what you need in order to hit the goal, what tactics & channels you would employ, how you would build and segment your lists, and how you would measure attribution. The most important thing is that you show your thinking and your strategy. Feel free to use a separate document or a slide deck if you need to.

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