Business Development Assistant Interview Questions

221 business development assistant interview questions shared by candidates

OBJECTIVE OF THE SESSION Your objective for this session is to pitch one company from the Tourism industry with a music solution that would help them achieve their strategic objectives. Your offer has to be a SMP, and therefore should include: - Content - Marketing assets - Events and examples of activation mechanisms a) Transport company (Airline or Railway) Objective: increase customer loyalty and appeal of the existing program Target: Business & Premium customers, frequent travellers Additional details: - Existing loyalty program launched 2 years ago, currently including 700,000 members (40% active) - Dedicated page on their corporate website, with member account details and promotional information - Current reward scheme: points offer discounts on flights (no additional reward partners) - Current budget: 750k€ / year but not afraid to increase it to speed up member acquisition
Mar 9, 2017

OBJECTIVE OF THE SESSION Your objective for this session is to pitch one company from the Tourism industry with a music solution that would help them achieve their strategic objectives. Your offer has to be a SMP, and therefore should include: - Content - Marketing assets - Events and examples of activation mechanisms a) Transport company (Airline or Railway) Objective: increase customer loyalty and appeal of the existing program Target: Business & Premium customers, frequent travellers Additional details: - Existing loyalty program launched 2 years ago, currently including 700,000 members (40% active) - Dedicated page on their corporate website, with member account details and promotional information - Current reward scheme: points offer discounts on flights (no additional reward partners) - Current budget: 750k€ / year but not afraid to increase it to speed up member acquisition

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