the LEGO Group Interview Question

Why did you bring that particular set into the interview.

Interview Answer

Anonymous

Aug 2, 2018

I said that I chose a LEGO Ninjago set because I enjoy studying representation in a marketing sense, and that it was a progressive choice of LEGO to feature a female character on the front of a box in a series that is predominantly geared towards boys, as it meant that girls might feel more welcomed to that series. I also commented that many characters were featured considering it's lower price, which made it great value for money especially when many LEGO sets are more expensive.